mas-HomeFinder originated as a platform for training practitioners. Realizing that practice was crucial to the learning and appreciation of Digital Marketing, Prof Ashok Charan created the portal so that his students could use it to experience the analytics and advertising platforms shaping the digital world. (Google Analytics, Search Console, Google Ads …).

The portal has since grown beyond its original purpose, transforming the way we buy, sell and rent properties.

If you are a property agent/owner, mas-HomeFinder lets you advertise your property on Google! To land prospects directly on your property page, all you need to do is boost your property. This will not only trigger an ad on Google (via Google Ads), it will also substantially raise your on-platform ranking.

Also at a time when subscription fees are spiralling, drastically reduces the cost of selling and renting out properties online.

Indeed property sellers do not have to pay subscription fees (no subscription fees). HomeFinder can sustain lower fees and costs because it is a lean independently run operation that is highly focussed on its core purpose of match-making buyers and sellers. uses technology to contain costs, and to make it easy for you to buy, sell or rent properties on HomeFinder. The distinguishing features of the portal include:

Paradoxically simple and inexpensive yet comprehensive and advanced, HomeFinder is a unique proposition that uses marketing analytics to impart superior value to home buyers as well as home owners and their property agents. The “guru of gurus”, it is the quickest way to surf the internet for properties.