mas-HomeFinder — Listing Guide

How to post your property at mas-HomeFinder?
Why mas-HomeFinder.com? What distinguishes this platform?
The Business Model
Ranking Algorithm

Why mas-HomeFinder.com? What distinguishes this platform?

• Search Engine (search bar): Modelled on Google, yet tuned for real estate, the search engine distinguishes mas-HomeFinder from other platforms. It makes it easy for prospects to find the property they are seeking without having to sieve through thousands of posts.
• The Search Filters are comprehensive yet configured ergonomically to minimize effort, or the number of clicks, and to maximize speed.
• The platform supports web analytics — it tells you which properties are attracting the greatest attention, and securing highest conversion rates.
• Affordability: mas-HomeFinder is committed to maintaining a minimum cost structure so that fees are pegged at a fraction of the rates charged by competing property portals.
• At mas-HomeFinder you are treated as a business partner. Our core purpose is to contribute to your success.

The Business Model

mas-HomeFinder.com was launched despite well-entrenched competitors because it is superior to existing property portals, and because it will drastically reduce costs associated with online listing.

Ours is a lean independently run operation that is not aligned with any particular agency. We have the competency to attract buyers and prospective tenants to our site, yet we can only succeed with your support.

To post listings, you need to maintain a “deposit” account with mas-HomeFinder. There is no minimum balance. The portal provides the facility to top up your balance and use it to list posts (listing fee is SGD 10 per post), or to boost your posts.

Focussing on quality as opposed to quantity, we incentivize our partners to list fresh content, and to regularly refresh their posts.

User-Centricity is the key to our business strategy. Powered by advanced analytics, our platform offers superior performance in terms of speed and accuracy. Prospect are flocking to mas-HomeFinder because they are able to quickly and easily find what they are looking.

Ranking Algorithm

Ranking of posts is based on over 40 variables, covering every aspect that is filtered or searched, as well as a wide range of quality factors. The critical dimensions include location (in relation to prospect’s search filters/search query), recency (how fresh is the post), content quality, performance (CTR, CTA etc.), price (how well it matches the prospect’s budget) and promotion (boosting).

How to post your property at mas-HomeFinder?

Follow these steps to post your property:

1. Register: Provide your email as ID, and a phone number, and optionally, other information for publishing on your mas-HomeFinder web page. Registration entitles you to your web page and profile page (FOC).
2. Verify: Open email from MAS (marketinganalytics.nus) and click on the verification link to complete registration.
3. Login.
4. Top-Up (after login). Go to your profile page, and click the blue button to top-up the balance in your account. You may use this amount for listing (SGD 10 per post) and refreshing your posts, or for boosting your post.
5. Subscribe (optional): Go to your profile page, and click the green button for a full year subscription. This entitles you to 50 concurrent listings, and bonus of $20. The bonus may be used for boosting your posts as well as for additional listings, should you require more than 50 at any time.
6. Post (after login): You can describe your property the way you want to. Add photos. Add videos. You can edit your post anytime from your mas-HomeFinder home page. And you can boost it to attract traffic.
7. Boost/Refresh (after login): To attract traffic you should boost your post. Go to your mas-HomeFinder home page to boost or refresh posts.